Earlier this month, I was invited to the exclusive preview of the new Ariani collection for 2014, held at DoubleTree by Hilton.
I’ve had a pretty challenging week (let’s not go into that) so it was nice to get away from all the chaos and mess for a few hours, and just sit back and enjoy fashion show and food and catch up with blogger friends.
The dress code was “kemas dan berstail” so I decided to wear this Rico Rinaldi kipas-front skirt from FashionValet, and teamed it up with a plain Mango top, Marshmallowscarf dual tone satin shawl and Zara nude heels. I’m simple like that.
Here’s a little bit about Ariani – the brand was first established in April 2008 and is owned by the huge textile company, Jakel Sdn Bhd. Ariani is well known for their exclusive hijabs and headgear, and they currently have 20 outlets nationwide. They were also the ones who revolutionized the “tudung awning” or “tudung express” trend (or whatever you call it), and since then they have been producing various hijab designs to meet market demands.
This Exclusive Preview featured their latest hijab collections that were specially designed for this event. There were 2 segments – Chic Casual and Glam Exclusive. You can see a lot of fresh colors in both of these segments, using only the highest quality of materials such as Italian Chiffon, Italian Lycra and Thai Silk. What’s even more special about them is the detailing on each and every piece that exudes sophistication and elegance.
The Chic Casual collection includes tudung Zafira Printed, Selendang Embroidery, Selendang Printed, Selendang Printed Stone, Selendang Crumple and Aleesya Beaded Block Heavy.
For the Glam Exclusive segment, the collections include Zafira Lace, Selendang Art Work, Selendang Stone, Selendang Embroidery, Selendang Lace, Tiara Chiffon 2 Layer and Selendang Aleesya Lace. This segment featured lots of beadings and laces, perfect for weddings and other special occasions.
There was also a prize giving session for the lucky draw that was held last year in conjunction with the year end sale, as a token of appreciation to their customers. How nice of them! The prizes were iPhone 5s, exclusive Persian carpets and shopping vouchers worth RM1,000!
Then, there was an auction session, which to me, was the most interesting part of the event. There were 3 Ariani shawls up for bids, made exclusively just for this auction and they are not sold anywhere in this world. The shawls were beautifully made of high quality chiffon fabric with French lace and Swarovski crystal embellishments. The bidding for each shawl started at RM1,000!
This was my first time watching a live auction so I got excited as people started bidding on these shawls. “RM3,000! Do I hear RM3,500?”. “RM5,000 over here!”.
OMG it was like watching Confessions of A Shopaholic movie – you know, the scene where Becky’s signature green scarf was being auctioned, except this was for Ariani shawls and the bidders were not fighting with each other of course. Hehe.
This auction was for a good cause so that made it even more meaningful. All proceeds from this auction go to charity. Alhamdulillah, may Allah bless them with more rezeki!
After the auction session, we were told that there would be a “surprise” at the end of the event. I thought they were going to give everyone free shawls from all of the Ariani Exclusive Preview collections that were being showcased earlier! Bahahaa.
The ballroom was suddenly darkened and moments later, Dato’ Siti appeared out of nowhere (ok, obviously from the entrance door la but we couldn’t see), singing a song (forgot what song already, but I remembered it was an Indonesian song). Everyone was excited and started clapping and snapping pictures as she walked to the stage.
That wasn’t the only surprise. After the song, she appeared again on stage (this time in a different attire) and announced her shawl collaboration with Ariani – Siti Nurhaliza Collection by Ariani, which is already out today (21st March 2014)!
Back at home, I was surprised to find a beaded chiffon shawl in this gorgeous royal blue color inside the goodie bag that we received at the event, together with its matching inner neck (Ariani makes the best inner necks, in my honest opinion. It’s comfortable and stays nicely on your forehead and doesn’t make your face look that round, if you know what I mean), and a special detergent for shawls. Thank you so much Ariani!
I’ve own a couple of Ariani beaded shawls and inners, and even wore one at my sister’s wedding reception last year (view here and here). I’ve always loved the intricate beading and details on their shawls. Looks exclusive. Well, they are exclusive!