One of the most interesting examples of color effects is what is known as “drunk tank pink.” This color is used to calm violent prisoners in jails.
Dr. Alexander Schauss, Ph.D., director of the American Institute for Biosocial Research in Tacoma Washington, was the first to report the suppression of angry, antagonistic, and anxiety ridden behavior among prisoners: “Even if a person tries to be angry or aggressive in the presence of pink, he can’t. The heart muscles can’t race fast enough. It’s a tranquilizing color that saps your energy. Even the color-blind are tranquilized by pink rooms.”
“In spite of these powerful effects, there is substantial evidence that these reactions are short term. Once the body returns to a state of equilibrium, a prisoner may regress to an even more agitated state.”
* Morton Walker, The Power of Color, (New York, Avery Publishing Group, 1991), pp. 50-52
Pink, emotional in character, connotes a sensitive heart. Universally representing caring and sharing, pink indicates a strong personality.
The affectionate and concerned individual prefers pink. Gently, you offer love, attention and nurturing to those in distress.
(Source: Principessa Beauty)